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Cheddar, a TV Disruptor, Launches a Traditional Cable Channel

The company behind a financial news-focused streaming network for millennials is cutting deals with small cable operators

By Benjamin Mullin

July 26, 2018 9:00 a.m. ET

Cheddar Inc. set out to upend traditional cable TV with its financial news-focused streaming service. Now it is making a push onto the cable dial.

The company this week went live on WOW, a Denver-based cable and broadband provider with close to 800,000 subscribers. The network has been made available to about 400,000 of WOW’s cable subscribers in states including Alabama, Florida and Michigan, marking the first time that Cheddar’s content has been offered as a traditional cable channel.