Celebrity couple Jennifer Lopez and Alex Rodriguez are the official new spokespeople for 7GC portfolio company hims & hers.

The first advertisement launched publicly online on December 17th (link to the advertisement).

Jennifer was quoted as saying;

“Alex and I are so excited to partner with a company that makes self-care so easy and effective . . . When I was coming up, I didn't have access to high quality products, and I didn't know how to take proper care of my hair when I first started working in television and film. Hims & Hers gives people affordable access to high quality products and doctors, to help you take better care of yourself. And it's all on your time, no matter who you are or where you're from. Because we believe self-care is a right, not a privilege, and everyone deserves to look and feel their best."

She and Alex have partnered with the company to continue with TV and Internet marketing promotions as well as assisting with developing new future products.

Forbes covered the announcement of the partnership in a piece on the company and the Wellness industry. In the article Forbes has cited a 13% growth in the space in the last few years and a total market size of $4.2 trillion. Link to article.

Further info and official company announcement share here: link to announcement.